![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![zSneakerHeadz on X: "Adidas terminates partnership with Ye immediately 😲🚫 https://t.co/33hjt5zZcx" / X zSneakerHeadz on X: "Adidas terminates partnership with Ye immediately 😲🚫 https://t.co/33hjt5zZcx" / X](https://pbs.twimg.com/media/Ff6XNVdXkAYbOvE.jpg:large)
zSneakerHeadz on X: "Adidas terminates partnership with Ye immediately 😲🚫 https://t.co/33hjt5zZcx" / X
![adidas Tolerated Ye's Misconduct for Almost a Decade, According to 'New York Times' Investigation | Hypebeast adidas Tolerated Ye's Misconduct for Almost a Decade, According to 'New York Times' Investigation | Hypebeast](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F10%2Fye-kanye-west-adidas-yeezy-new-york-times-investigation-misconduct-antisemitism-3.jpg?w=1260&format=jpeg&cbr=1&q=90&fit=max)